Where Digital Transformations Go Wrong in Small and Midsize Companies

The current economic environment threatens the success — and perhaps even the survival — of many small and midsize companies, because larger organizations are increasingly able to provide personalized experiences to their customers, in literally any way their customers choose. Most leaders of these smaller companies have already made significant digital investments to support their businesses operationally. But even as teams continue to work hard to harness all the data being generated by these technologies, it still takes longer than it should to get answers to basic KPI questions that are critical to running the business.

Digital transformation is a hot topic, but most leaders don’t understand the full scope of what it means. At a recent class in Drexel University’s Executive MBA program, one of Microsoft’s highly respected technology executives and global C-Suite advisors, April Walker, presented this definition: “Digital transformation is not just ‘doing digital.’ Digital transformation is a deliberate, strategic repositioning of one’s business in today’s digital economy.” She went on to share that businesses of all sizes can no longer get away with using digital tools to simply enhance and support traditional methods of doing business.

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